A couple of weeks ago, I mentioned that there must be something in the water in Australia is making music coming from Down Under particularly good. Well, I can confidently say that that analysis now extends to Sweden as well. From the EDM giants -Avicii, Swedish House Mafia, Eric Prydz- to the pop queens -Robyn, Icona Pop, Lykke Li, Niki & the Dove (just Malin, I suppose)- to their production teams -Bloodshy & Avant is single-handedly responsible for pretty much every Britney song you love (to hate). 

Soon, we will welcome Frida Sundemo to the list of illustrious luminaries listed above. On the back of A Million Years, it’s easy to see why I’m making this case. It’s an enthralling pop-dance tune that lacks the usual bells and whistles that accompany factory generated Top-40 cookie-cutters. To be unfair to Ms. Sundemo for just a second by way of comparison -and to reach for the familiar- the song is almost a midway point between the upbeat vibes of Robyn and the darker, more somber material of Lykke Li. Which should not be construed as a bad thing (or heaven forbid, derivative). In fact, there is a purer clarity to Ms. Sundemo’s voice that makes this track a singular offering within the already crowded pop landscape. 

http://fridasundemo.com/

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A couple of weeks ago, I mentioned that there must be something in the water in Australia is making music coming from Down Under particularly good. Well, I can confidently say that that analysis now extends to Sweden as well. From the EDM giants -Avicii, Swedish House Mafia, Eric Prydz- to the pop queens -Robyn, Icona Pop, Lykke Li, Niki & the Dove (just Malin, I suppose)- to their production teams -Bloodshy & Avant is single-handedly responsible for pretty much every Britney song you love (to hate). 

Soon, we will welcome Frida Sundemo to the list of illustrious luminaries listed above. On the back of A Million Years, it’s easy to see why I’m making this case. It’s an enthralling pop-dance tune that lacks the usual bells and whistles that accompany factory generated Top-40 cookie-cutters. To be unfair to Ms. Sundemo for just a second by way of comparison -and to reach for the familiar- the song is almost a midway point between the upbeat vibes of Robyn and the darker, more somber material of Lykke Li. Which should not be construed as a bad thing (or heaven forbid, derivative). In fact, there is a purer clarity to Ms. Sundemo’s voice that makes this track a singular offering within the already crowded pop landscape. 

http://fridasundemo.com/

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SoundCloud / FRIDA SUNDEMO

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